Tidbits #5
Starbucks – After decades championing “the third place“, Starbucks has been experimenting with newer store formats. Initially the company moved upmarket with their Reserve/Roastery formats. This one is from the Seattle location:
While the move upmarket feels quite natural for a company that has focused so heavily on building a well-recognized and beloved brand, the recent experimentations with smaller, more convenient stores is an interesting one:
What’s interesting is that Starbucks is experimenting with these smaller stores after having been outgrown by an aggressive Chinese competitor named Luckin.… Read the rest “Tidbits #5”