Gaming and Online Advertising
The online advertising market increasingly looks like it is ripe for disruption.
While a big part of this can be attributed to Apple’s recent aggressive actions to limit data-gathering, a lot of it also seems to simply reflect changing consumer behaviors.
The disruption that is coming for advertising is particularly remarkable because, for the longest time, online advertising almost appeared destined to be the “cockroach” of the Internet – Entirely undesirable yet indestructible and possibly able to survive nuclear Holocaust.… Read the rest “Gaming and Online Advertising”