Game On

As expected, October shaped up to be an eventful month for Activision. After starting the month with very impressive numbers for Call of Duty mobile, the company almost went off track after getting involved in the politically sensitive topic of Hong Kong governance. While that remains a sensitive topic, the issue seems to have died … Continue reading Game On

Activision Data Points Continue to Point Up

The mobile version of videogame franchise “Call of Duty” racked up 100 million downloads in its first week, industry site Sensor Tower said on Tuesday, dwarfing the debuts of previous smashes including “Fortnite” and “PlayerUnknown’s Battlegrounds” (PUBG). Source: Reuters Third party data can sometimes be off, but even with a meaningful margin of error, 100 … Continue reading Activision Data Points Continue to Point Up

Activision – Sleeping Giant or Past its Prime?

Before Tencent Games conquered China and became the world’s largest gaming company a few years ago, Activision Blizzard dominated the industry. In many ways, Blizzard (specifically) was one of the early leaders in exploring a lot of the themes that make the gaming industry interesting today. Blizzard was a leader in pioneering and mainstreaming new … Continue reading Activision – Sleeping Giant or Past its Prime?